Unani Innovation in Hepatology: Breaking Down Barriers in Hepatitis Diagnosis and Treatment

5 Worst SEO Mistakes That Can Kill Your Website.

Add caption

Do you know in the world of SEO, even the experienced SEO professionals can make reckless mistakes.

If your business has an online presence, you must already know the importance of SEO. Promoting your business online involves a variety of traffic generation techniques Of all the digital marketing strategies, Search Engine Optimization is certainly the most effective strategy to generate massive amounts of traffic to your website.

As a smart business owner, you might have already started to work on your search engine optimization. But are you doing it the right way?

When it comes to SEO, there are some mistakes that can have negative consequences for your business. The search engines have very clear SEO guidelines and you need to follow these rules to improve your site’s traffic and boost your campaign ROI (return on investment).

If you want to rank high on SERPs, it’s imperative to keep up with the changing SEO trends and constantly adjust your approach to suit the latest algorithm updates.However, keeping up with all the SEO demands that go in the market may seem overwhelming and that may lead to making some critical mistakes.

TYPES OF SEO (Search Engine Optimization).

In the world of SEO, there are two types of practices: “black hat” and “white hat”. Sometimes, SEO professionals, either intentionally or unintentionally, use Black Hat SEO techniques that affect the website’s organic search ranking.

To know if you and your SEO consultant is using these black hat techniques, you need to first understand the difference between white hat and black hat SEO techniques.

‌White Hat and Black Hat SEO Techniques.

Black hat SEO refers to practices that violate search engine guidelines. If you follow these techniques, your site can get banned from the search engine and affiliate sites. White Hat practices are those that are accepted and encouraged by search engines. These techniques may take more time but give long-lasting positive results.

‌5 Common SEO Mistakes to Avoid At All Cost.

In the digital marketing landscape, the stakes are very high. If you don’t want to face the search engine penalty, make sure your SEO consultant is not using the wrong techniques. Here are the most common SEO mistakes that even the experts make.

You May Also Like

1.  Managing & Marketing Your Business During COVID-19 Pandemic.
2. Ways to Become Successful Businessman or Entrepreneur.

1. Duplicate Content.

When it comes to content, there are two things that you need to avoid- plagiarism and duplication.
The content on your site should be unique, otherwise, you will get penalized by Google. In the context of SEO, content supplication is using the same content in more than one webpage (URL) within the same or different domain.

Using duplicate content is one of the most common SEO mistakes that could get your site excluded from search results entirely. If search engines detect duplicate content, they will not index your content and consequently, your website will not appear on SERPs (Search Engine Result Pages).

So, make sure you’re NOT using the same content on different pages of your website. There can be different types of duplicate content such as homepage duplication or URL duplication. The duplicate versions of homepage like https://example.Com.in and https://example.Com.in/home can confuse the search engine.

Using the same Meta titles and Meta descriptions for all landing pages are also not recommended. Another similar mistake is using plagiarized content. It means copying content from other websites and pasting it on your site.

So, makes sure you avoid both these practices- plagiarism and content duplication.

 

2. Keyword Stuffing;

Most people believe that SEO is all about keywords. It is a myth that stuffing your website with keywords will quickly boost your search ranking.

However, the truth is that overusing keywords is now considered a black hat technique. Keyword stuffing is using one keyword after another keyword mindlessly. Inserting multiple keywords in the content makes it difficult to read.

The users will find your content confusing and un-readable that will ultimately hurt your rankings. If your content is not user-friendly, you may also get penalized or banned. 

So, always create high-quality content, user-friendly content. Never stuff your landing pages with too many keywords that hurt your page’s readability.

 

3. Poor Internal Link Structure for every website.

Internal linking serves one of the most valuable functions in the UX and SEO strategy.
Internal links provide clear pathways to conversion pages and give authority to hidden web pages. So, don’t overlook your internal links as they perform crucial functions.

A good SEO company will use robots.Txt file and no index tag wisely to ensure that no important page on the site is blocked.

4. Paid Links or Link Buying

Another black hat practice is buying or selling links that pass PageRank solely for the SEO. Using paid links is a common practice that is not completely wrong. It becomes a black hat practice when you use mass links to fool search engine algorithms.

Moreover, buying mass links through guest posts, manual outreach, and influencer marketing can be costly and resource-intensive.

For SEO, the quantity and quality of unique referring domains to a webpage is a vital ranking factor.

So, it’s best to acquire links naturally by creating link-worthy content. Instead of obtaining additional links to your from spammy websites, you should build links by networking with potential collaborators and guest blogging.

 

5. Poor Site Structure.

When developing a new website, it’s crucial to integrate the best SEO practices into the site structure.

It is a common mistake because most web developers are not an SEO specialist. An SEO-friendly web design is easy and intuitive to navigate for users.

Your website should be optimised for both on-page and off-page SEO factors. At present avoiding mobile optimization can be a big mistake because most people are using their mobile phones more than their PCs.

Also, never overlook site errors such as broken, misleading, or harmful links will decrease your rankings.